More Ways to Transform Your Hotel Operations
Expert insights, case studies, and strategies from hotels using AI to boost revenue and delight guests
The global market for hotel guest messaging platforms was valued at $425 million in 2023 and is projected to reach $1.2 billion by 2033, highlighting the growing importance of integrated communication solutions in hospitality. This surge reflects hotels’ increasing need for comprehensive hotel management platforms that unify guest messaging, staff communication, and operational efficiency.
HelloShift exemplifies this evolution as an AI-powered hotel operations software that seamlessly integrates guest messaging, contactless check-in, staff collaboration, and housekeeping management. The platform’s success at The Indigo Road Hospitality Group demonstrates how modern hotels can achieve operational excellence while enhancing guest satisfaction, with The Flat Iron Hotel launching with the HelloShift platform in place and Director of Rooms Kayla Amesbury working to optimize its use.
The Indigo Road Hospitality Group, based in Charleston, South Carolina, was established in 2009. The group started with a single restaurant and has since grown into a prominent hospitality company with a diverse portfolio that includes 20+ restaurants and a growing collection of independent and boutique hotels in the southern region of the United States. The group’s hotels, including The Flat Iron Hotel in Asheville, North Carolina, emphasize unique, locally inspired hospitality.
When The Flat Iron Hotel launched, it implemented the HelloShift platform from the start, with Kayla Amesbury, Director of Rooms, working to optimize its use and ensure enthusiastic staff adoption, all aimed at delivering top-tier guest communications and hospitality services.
Guest messaging software has become a must-have in the modern hotel tech stack, and HelloShift delivers comprehensive messaging functionality that transforms guest engagement. As Amesbury explains, “The biggest difference we experience on a daily basis has been the guest interaction messaging features. The ability to contact our guests seamlessly has been the highlight of HelloShift. We use it to help guests make reservations at our restaurant Luminosa and to highlight our unique offerings.”
HelloShift functions as a comprehensive hotel staff communication platform, eliminating communication gaps that can impact guest satisfaction. Real-time staff communication led to rapid issue resolution between maintenance, housekeeping, and the front desk.
According to Amesbury, “Everyone has it on their phones and they can chat with each other to resolve issues and close tasks.” She adds, “The software has been so straightforward, making it an essential hospitality tool.”
HelloShift’s integration with StayNTouch, a cloud-native hotel property management system (PMS) used across Indigo Road Hospitality Group’s portfolio, including The Flat Iron Hotel, has been effectively utilized by the team. The platform was effortlessly integrated with StayNTouch PMS and was quickly adopted by the team.
The ease of use has led to rapid adoption and integration into daily operations, allowing staff to focus more on delivering excellent guest experiences.
HelloShift surpassed expectations for The Flat Iron Hotel when it came to onboarding. “For every question or inquiry we had, a staff member at HelloShift was willing and able to hop on a video call the same day. I’ve always felt supported by the HelloShift team knowing they will provide help whenever needed.”
As we move through 2025, the pace of innovation in guest messaging is accelerating, with trends like AI agents and integrated upselling reshaping how hotels communicate with guests. Hotels that embrace comprehensive hotel operations software like HelloShift position themselves for sustained competitive advantage.
Modern hotel guests expect:
The Indigo Road Hospitality Group’s success with HelloShift demonstrates the operational efficiencies and deeper guest engagement that HelloShift enables, creating unforgettable experiences. By combining hotel guest messaging software, hotel staff communication platforms, and hotel housekeeping management software in a single solution, hotels can achieve operational excellence while delivering exceptional guest experiences.
For hoteliers seeking to optimize their operations and enhance guest satisfaction, HelloShift’s comprehensive hotel management platform offers the tools necessary to compete effectively in today’s demanding hospitality market. The platform’s proven success at properties like The Flat Iron Hotel showcases its potential to transform hotel communications and operations across diverse hospitality environments.
Move beyond walkie-talkies and paper checklists. HelloShift brings housekeeping, guest messaging, AI call answering, and task management into one platform—streamlining operations for hotels of all sizes.
Ready to transform your hotel? Get started in 5 minutes with our free trial, or schedule a demo to see HelloShift in action at a property like yours.
Expert insights, case studies, and strategies from hotels using AI to boost revenue and delight guests
