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If you want your hotel to succeed, you must market it. Common sense, right? Pay a few ads, make a few flyers, and maybe you’ll get some guests. But if you want to really stand out – if you want to reach the right people at the right time – email marketing is your best bet.
Yup, that’s right. Email marketing can still get you more ROI than any other marketing channel. Some business owners even report 38X ROI from email marketing with 3X conversion rates than social media.
But let’s face it. A good number of people don’t even like opening emails, let alone writing them. If you’ve never done email marketing, you probably dread the thought of writing an email that’ll potentially be seen by thousands of people. But that’s where email templates come into play.
Trying to find free email templates to no avail? You’re in luck. We compiled a list of 23 email marketing templates for your hotel for 2024. These email templates are designed to help you engage your customers, build relationships, and increase sales.
Below, you can find 23 email customizable email templates that will help you effectively promote your hotel. From emails to welcome guests to special offers, and responsive email templates, each template has been crafted to help make sure your message is delivered in style.
Subject: Welcome to [Hotel Name]! Your journey begins here.
Dear [Guest’s Name],
We’re thrilled you’ve chosen [Hotel Name] for your upcoming stay. Nestled in [location], our hotel promises comfort, luxury, and authentic local experiences.
We offer a variety of amenities, including [list amenities] designed to make your stay memorable. If you have any questions or need assistance with your travel plans, our concierge team is available 24/7 at your service.
We’re looking forward to welcoming you soon!
Best Regards,
[Your Name]
[Your Position]
Subject: Welcome to [Hotel Name] – Discover Our Unique Hospitality Experience
Dear [Guest’s Name],
We’re thrilled to introduce you to [Hotel Name], where memorable experiences and unparalleled service are at the heart of everything we do. Nestled in [location], our hotel offers an idyllic getaway for travelers seeking [type of experience, such as relaxation, adventure, business facilities, etc.].
Our unique features include:
Furthermore, our [mention specific facilities like restaurant, spa, gym, etc.] offers you [describe what guests can expect from this facility].
We’re also proud of our [mention any awards or recognition the hotel has received].
At [Hotel Name], we’re committed to making your stay memorable. Whether you’re planning a vacation, a business trip, or a special event, we’re ready to welcome you.
For any queries or further information, please reply to this email or call us at [Hotel’s Contact Information].
We look forward to the opportunity to serve you soon!
Best Regards,
[Your Name]
[Your Position]
Subject: Your stay at [Hotel Name] is just around the corner!
Dear [Guest’s Name],
We’re excitedly preparing for your arrival on [Date]! Your room [Room number/type] will be ready from [check-in time] onwards.
We thought you might enjoy checking out some local attractions as you prepare for your trip. [Describe local attractions, restaurants, and events].
Safe travels, and we look forward to welcoming you to [Hotel Name]!
Best Wishes,
[Your Name]
[Your Position]
Subject: Thanks for choosing [Hotel Name] – we’d love your feedback!
Dear [Guest’s Name],
It was a pleasure hosting you at [Hotel Name]! We truly hope you enjoyed your stay and the amenities we offer.
We always strive to provide the best service, and your feedback is invaluable. Could you please take a few minutes to share your experience? [Link to feedback form]
Thank you in advance for your time. We look forward to welcoming you back soon!
Best Regards,
[Your Name]
[Your Position]
Subject: Your booking at [Hotel Name] is confirmed!
Dear [Guest’s Name],
We’re excited to confirm your booking at [Hotel Name]! Here are the details of your reservation:
Please do not hesitate to contact us if there’s anything more we can do in preparation for your stay.
Best Regards,
[Your Name]
[Your Position]
Subject: We’re sorry to see you go – [Hotel Name] Booking Cancellation Confirmation
Dear [Guest’s Name],
We understand that plans change and are sorry you had to cancel your booking. Here are the details of your canceled reservation for your records:
We hope to welcome you to [Hotel Name] in the future. Please do not hesitate to contact us for any future reservations.
Best Regards,
[Your Name]
[Your Position]
Subject: Your stay at [Hotel Name] – Reservation Details
Dear [Guest’s Name],
Thank you for choosing to stay at [Hotel Name]. To ensure your stay goes smoothly, here are the details of your reservation:
Please let us know if you have any special requests or need further assistance. We’re looking forward to your stay.
Best Regards,
[Your Name]
[Your Position]
Subject: Book Directly on [Hotel Name] Website for Exclusive Benefits!
Dear [Guest’s Name],
Did you know that booking directly on the [Hotel Name] website offers you a host of benefits? Here are a few reasons to consider it for your next booking:
Book directly for your next visit and experience the difference!
Best Wishes,
[Your Name]
[Your Position]
Subject: Exciting Updates from [Hotel Name]
Dear [Guest’s Name],
We have some exciting news to share with you! [Hotel Name] has added a range of new features and amenities to make your stay even more enjoyable.
[Details of new features or amenities]
[Details of upcoming events or special services]
We hope these additions will enhance your next stay with us. Book your next vacation now to experience these wonderful changes!
Best Regards,
[Your Name]
[Your Position]
Subject: Your Check-In Details for [Hotel Name]
Dear [Guest’s Name],
We’re excitedly preparing for your arrival at [Hotel Name]. To ensure a smooth check-in experience, here are some details:
Please have your identification and booking confirmation handy to expedite your check-in process.
We look forward to your arrival!
Best Wishes,
[Your Name]
[Your Position]
Subject: Share Your Experience at [Hotel Name]
Dear [Guest’s Name],
We hope you had a pleasant stay at [Hotel Name]. We aim to provide an exceptional experience for all our guests, and your feedback is crucial in helping us achieve this.
Please take a few minutes to share your thoughts about your stay.
[Link to feedback form]
Your feedback will help us continue to improve our services and amenities. We appreciate your time and look forward to welcoming you back soon.
Best Regards,
[Your Name]
[Your Position]
Subject: Share Your [Hotel Name] Experience with Others
Dear [Guest’s Name],
We hope you enjoyed your stay at [Hotel Name]. We would greatly appreciate it if you could share your experience with others by leaving a review on [Review Platform].
Your thoughts and feedback not only help us improve our services, but also guide fellow travelers in their hotel selection process.
Please follow this link to leave your review: [Link to review platform]
We appreciate your time and look forward to welcoming you back soon!
Best Regards,
[Your Name]
[Your Position]
Subject: Exciting Promotions Await at [Hotel Name]
Dear [Guest’s Name],
We’re excited to share some exclusive promotions for your next stay at [Hotel Name]!
[Details of Promotion 1]
[Details of Promotion 2]
[Details of Promotion 3]
These offers are valid until [end date]. Book your next vacation now and enjoy these great deals!
Best Regards,
[Your Name]
[Your Position]
Subject: The Latest News from [Hotel Name]
Dear [Guest’s Name],
We’re thrilled to share the latest edition of our [Hotel Name] newsletter! Here’s what’s happening:
Stay tuned for more updates. We look forward to welcoming you back soon!
Best Regards,
[Your Name]
[Your Position]
Subject: Join Us For [Event Name] at [Hotel Name]
Dear [Guest’s Name],
We’re excited to invite you to [Event Name] happening at [Hotel Name] on [Event Date]. This event features [briefly describe what the event is about].
As a valued guest, you’re one of the first to know about this event. Don’t miss this opportunity to [benefits of attending the event].
To reserve your spot, please [booking instructions]. We look forward to seeing you there!
Best Wishes,
[Your Name]
[Your Position]
Subject: Upgrade Your Stay at [Hotel Name]
Dear [Guest’s Name],
Make your stay at [Hotel Name] even more memorable! We’re offering a special opportunity to upgrade your experience with us.
Upgrade to our [higher room category] for just [additional cost]. This includes [describe additional benefits and services].
To take advantage of this offer, simply reply to this email or contact us at [Hotel’s Contact Information].
Best Regards,
[Your Name]
[Your Position]
Subject: Special Offer Just For You from [Hotel Name]
Dear [Guest’s Name],
We’re excited to share a special offer exclusively for you. Enjoy a [describe the offer] when you book your stay at [Hotel Name] by [offer end date].
To avail of this offer, book directly through our website or call our reservation team at [Hotel’s Contact Information].
Don’t miss out on this fantastic deal. We look forward to welcoming you back!
Best Regards,
[Your Name]
[Your Position]
Subject: Discover Our New Menu at [Hotel Name]
Dear [Guest’s Name],
We’re excited to announce that our [Restaurant Name] has launched a new menu! It features [describe the highlights of the new menu].
Join us for an unforgettable culinary journey during your next stay at [Hotel Name]. To make a reservation, please [booking instructions].
We look forward to serving you!
Best Wishes,
[Your Name]
[Your Position]
Subject: We Appreciate You at [Hotel Name]
Dear [Guest’s Name],
We wanted to take a moment to express our gratitude for choosing [Hotel Name]. Your continued support has made us what we are today.
We’re always striving to provide you with the best experience and we look forward to making your future stays even more memorable.
Thank you once again for being a valued guest. We can’t wait to welcome you back!
Best Regards,
[Your Name]
[Your Position]
Subject: Exclusive Discount for Your Next Stay at [Hotel Name]
Dear [Guest’s Name],
As a token of our appreciation, we’re offering you an exclusive [percentage] discount on your next stay at [Hotel Name].
Book your stay by [offer end date] to avail of this offer. Simply use the discount code [Discount Code] while booking on our website.
We look forward to welcoming you back soon!
Best Regards,
[Your Name]
[Your Position]
Subject: Happy Birthday from [Hotel Name]
Dear [Guest’s Name],
On your special day, we at [Hotel Name] would like to extend our warmest wishes. Happy Birthday!
As a token of our appreciation, we are offering you a [describe the offer, such as a discounted stay or complimentary dinner] valid throughout your birthday month.
To avail this offer, use the code [Discount Code] while booking directly on our website or mention it while speaking to our reservation team.
May your year ahead be filled with joy, adventure, and memorable stays at [Hotel Name].
Best Regards,
[Your Name]
[Your Position]
Subject: Celebrate Your Stay Anniversary with [Hotel Name]
Dear [Guest’s Name],
It’s been a year since your stay with us at [Hotel Name], and we’d love to celebrate this ‘Stay Anniversary’ with you!
As a thank you for your continued support, we’re offering a [describe the offer] when you book your next stay with us. Use the code [Discount Code] while booking to avail of this offer.
We look forward to creating more memorable experiences with you.
Best Regards,
[Your Name]
[Your Position]
Subject: Make the Most of Your Weekend at [Hotel Name]
Dear [Guest’s Name],
We’re offering an exclusive Extended Weekend Offer! Book a stay for the upcoming weekend and enjoy a late check-out on Sunday, allowing you to relax a bit more before heading back to your routine.
Experience a leisurely breakfast, one last dip in our pool, or simply enjoy the comfort of your room until [late check-out time].
To book your weekend getaway, visit our website or contact our reservation team directly.
We can’t wait to host you for a relaxing extended weekend!
Best Regards,
[Your Name]
[Your Position]
At the moment, nearly 4.4 billion people worldwide are using email to communicate. And email is not just a communication tool anymore. Email marketing allows you to create campaigns that will reach your guests and foster relationships, drive sales of guest rooms, and enhance overall guest satisfaction.
Emails allow hotels to provide their guests with:
Another important reason to invest in email marketing is the fact that more and more people are doing it. Since March 2020, hospitality technology adoption increased by 30%. Failing to utilize email templates, marketing automation, and other resources available to you will only leave you struggling to keep up with the competition.
The effectiveness of email marketing campaigns heavily depends on the design. Your email needs to be well-written, easy to read, engaging, and prompt the reader to take action immediately.
Keep in mind that nearly twice as many people use mobile devices to check email than PCs. So you need to create fully responsive emails that fit different screen sizes.
Here are a few fundamentals of email marketing design for hotels:
Subject lines are the first thing you see when you open an email. So when coming up with subject lines, you need to make every word count. For example, “Limited Time Offer: Enjoy a 20% Discount on Your Next Stay!” is a compelling subject line encouraging the recipient to open the email.
Headers usually include the hotel logo. Make sure that your harder is consistent across all emails. That way, you’ll be able to build brand recognition with former, current, and future guests.
The email body should contain compelling content. Use bullet points to convey information in a visually appealing manner. Our professional email templates are easy to read and allow you to present all of the information you need without overwhelming the reader.
Including high-quality images in your emails is crucial in the hospitality industry. They can showcase your hotel’s amenities, rooms, and location. Always use high-resolution images and ensure they’re optimized for mobile viewing.
The CTA is arguably the most critical part of your email. It directs the reader on what to do next. CTAs should be clear, concise, and stand out from the rest of the content. For example, “Book Now” or “Reserve Your Room.”
The footer typically includes contact information, social media links, and legal information like your privacy policy and unsubscribe link.
Of course, you need to build effective landing pages if you want to turn prospects into customers. If you don’t have any actual coding skills, you can use a drag-and-drop landing page builder like Unbounce.
Drag-and-drop editors make designing landing pages a breeze. These fully responsive tools allow you to select, drag, and drop different elements (like text boxes, images, and buttons) onto landing pages.
Choosing the right email marketing platform can have a significant impact on the success of your campaign. The best platform for your hotel will depend on factors like your budget, the size of your email list, the level of automation you require, and the specific features you need.
Some popular platforms include MailChimp, Constant Contact, and Brevo (formerly SendinBlue).
Combining an email platform with the right email templates ensures brand consistency and professionalism. The right templates maintain your brand’s look and feel, enhancing recognition and trust among recipients.
Furthermore, it improves efficiency. With templates, you don’t have to design each email from scratch, saving significant time and effort.
An email marketing platform can automate the insertion of recipient-specific data into the templates, making each email feel tailored to the individual. This combination of automation and personalization can significantly improve open rates, engagement, and conversion, ultimately boosting the overall success of your email marketing campaign.
Email templates save time and ensure consistency in your emails. They provide a predetermined layout, where you only need to fill in the specific information for each campaign. You can use email marketing templates to improve your next camping, send daily email newsletters, and save time.
Free email templates are a powerful tool to improve email marketing efforts. Here’s how:
Using the best email templates, top marketing automation tools, and hotel operation software like HelloShift can revolutionize your hotel’s communication and marketing efforts. The powerful combination streamlines your processes, ensures consistency in your messages, and allows for personalization at scale.
HelloShift, with its specific focus on hotel operations, provides real-time visibility into various tasks and processes, improving your team’s efficiency and productivity.
Hotel guests receive automated, routine messages, consult hotel digital guidebook, and pre-checkin via their mobile device. Hotel teams use HelloShift to work together across buildings, floors, shifts, and departments with up-to-date visibility into room status via the Housekeeping app.
Go digital with Guest Messaging, Contactless Checkin, Website Chat, Staff Collaboration, Housekeeping Management and more.
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